Income Generation

Where does the income that enables your organisation to do its work come from?

Many voluntary and community  organisations receive grant funding from trusts and foundations and local authorities; some might also generate income through selling their services or developing partnerships with corporate sponsors.

There is a wide range of ways in which voluntary sector organisations can generate income and, to be a strong and sustainable organisation, it is good to consider a diverse range of income streams.

Income diversification is particularly important as funding from all directions comes under pressure. There is no need to remind you of the cuts in grant and contract funding to local VCOs. With continued low interest rates, funders like trusts and foundations are also under even more pressure to make their grants as effective as possible. Donations from the public and the private sector are stagnant. The costs of running an organisation are rising. Organisations need to take action now to stay sustainable.

If you need support with your organisational income generation and fundraising contact us at We can:

  • Help you identify suitable sources of income generation for your organisation

  • Offer one-to-one support and advice

  • Provide feedback on a funding application

  • Help you develop a fundraising strategy

Useful Resources

Community Waltham Forest Resources - Managing your finances: fact sheets and resources to help you manage your finances.

An Introduction to Social Investment?: An explanation of social finance; how to decide whether it would be relevant for your organisation, and how to become 'investment ready'.

Crowdfunding for Community Groups: Crowdfunding is a form of microfinance where large numbers of people make small donations towards new projects or start up enterprises. this guide outlines what crowdfunding is and things to consider if using it to raise finance for your project.

Developing a Fundraising Strategy: This outlines the process to go through to develop a fundraising strategy for your organisation

Developing a sustainable income approach: This fact sheet provides an comprehensive overview of the income spectrum and related tools

Do’s and Don’ts when completing a grant funding application: A quick overview of the key do's and don't when completing a grant application.

Guide to Writing a Funding Application: This provides an outline of the key sections of a grant funding application and the information you will need to apply for grant funding

How to Claim Gift Aid: Gift Aid increases the value of donations to charities by allowing them to claim back basic rate of tax on the donation.

How to Prove Need: being able to articulate and evidence the need for your project is an important attribute of any type of fundraising. This guide provides information on things to research to prove the need and useful sources of evidence.

Implications of charity trading: An introductory guide to charity trading, the legal implications

Income Generation Quiz: Take a quick quiz to look at the state of your fundraising and how you can increase your income diversity.

Introduction to Community Fundraising: A guide to fundraising for small often volunteer led groups.

Making the most of your assets: how to reduce the costs and increase the income associated with your premises, utilities etc. 

Pricing your services for full cost recovery: particularly useful for those dealing with personalisation of budgets.

Top 10 Tips To Make your Marathon Fundraising Campaign a Success: a quick overview for those running for charity

What are Commissioning, Procurement & Contracting?: a brief factsheet introducing you to the fundamentals the commissioning process

External Resources

Funding central: Run by NCVO, Funding Central is searchable comprehensive database of avilable grants, loans and other finance. The site also contains useful resources on different types of funding.

Institute of Fundraising: The professional membership body for UK fundraising. The IOF site has useful good practice guidance on different types of fundraising.

Fit4Funding: Provides access to funding searches and training. They have a useful e-bulletin that you can subscribe to with a variety of funding opportunities.

KnowHow NonProfit: The NCVO knowledge bank, has useful advice and guidance on different types of fundraising.